BLACK Senior Designers React to Diesel’s In-Retail “Likes” via QR Codes
Diesel is bringing Facebook’s ‘Like’ button into its retail environment so that customers can ‘like’ any item they see on the shelves. All they need to do is go into the store, scan the QR code displayed next to the item with their smartphone, and be taken directly to a product page where they can ‘like’ the item (and see other related outfits). The item, and the fact they are shopping at Diesel, is automatically displayed on their Facebook wall.
Kim Dalzell, BLACK Senior Designer :
Her eye for fashion and expertise in photo shoot direction have given Kim Dalzell a serious name in the retail sphere. For fun, we challenged her to think about the fleeting world of mobile QR codes for a change:
“I think this is really a fun idea! I love the big QR codes on the signs in the store. Friends always value each other’s opinion, so this is a great way for them to announce what they love and for their friends to see what they love.
In turn, it benefits Diesel because now they haven’t just told one or two friends about the great items they saw- they are telling all of their friends at once on facebook which could have a big impact on drawing in new customers.”
Jim Marson, BLACK Senior Designer:
Playing a role he knows well, the devil’s advocate shone through in our motorcycle-riding, 3D Mastermind when Jim Marson threw his hat into the ring:
“What is the benefit to the guest? Upon further review it could be a purely social or hip thing, but my mind told me ‘just because you can, doesn’t mean you should’. Then I thought - some retailer has to be the vanguard in this realm. To play with it, seeing if it’s viable. If it is, then take it to the next level.
Honestly though, it would be better if there was a carrot at the other end for someone – like a 5% off discount if you showed retailers your FB wall post or something. Why not make it a worthwhile effort for everyone?”
Whether QR codes are a cool way to capture and share opinions or a waste of mobile phone battery, they’ve sparked a conversation in retail possibilities that is impossible to ignore.